Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php on line 6114 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 Warning: Cannot modify header information - headers already sent by (output started at /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/functions.php:6114) in /customers/7/9/e/hallbarsponsring.se/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1893 {"id":2103,"date":"2018-11-17T18:00:20","date_gmt":"2018-11-17T17:00:20","guid":{"rendered":"https:\/\/www.hallbarsponsring.se\/?page_id=2103"},"modified":"2019-12-30T20:38:36","modified_gmt":"2019-12-30T19:38:36","slug":"lasguide","status":"publish","type":"page","link":"https:\/\/www.hallbarsponsring.se\/lasguide\/","title":{"rendered":"L\u00e4sguide"},"content":{"rendered":"

I b\u00f6rjan av H\u00e5llbar sponsring<\/em> finns en l\u00e4sguide, vilken \u00e4r vad du finner p\u00e5 den h\u00e4r sidan.<\/strong><\/p>\n

L\u00e4sguiden hj\u00e4lper dig som l\u00e4sare att f\u00e5 en \u00f6verblick \u00f6ver bokens inneh\u00e5ll och uppbyggnad. Vi tror att det \u00e4r bra att redan tidigt i boken f\u00e5 veta vad som kommer mot slutet, f\u00f6r att f\u00e5 r\u00e4tt f\u00f6rv\u00e4ntningar p\u00e5 de olika delarna.<\/p>\n

Boken utg\u00e5r fr\u00e5n r\u00e4ttighetens perspektiv, men \u00e4ven sponsorer har visat sig hitta inspiration och nya id\u00e9er.<\/p>\n

L\u00e4sguide<\/strong><\/h2>\n

H\u00e5llbar sponsring<\/em> \u00e4r indelad i fyra olika omr\u00e5den, som alla p\u00e5 sitt s\u00e4tt kompletterar varandra.<\/p>\n

1. Intro<\/strong><\/h3>\n

Bokens f\u00f6rsta omr\u00e5de inleds med\u00a0kapitel 1: Introduktion<\/em>, d\u00e4r vi g\u00e5r igenom viktiga begrepp och du f\u00e5r veta mer om sponsring som f\u00f6reteelse.<\/p>\n

D\u00e4refter, i\u00a0kapitel 2: Branschens akt\u00f6rer<\/em>, f\u00e5r du veta hur sponsringsbranschen ser ut och vilka akt\u00f6rer som \u00e4r de mest centrala.<\/p>\n

Kapitel<\/em>\u00a03: Sponsringens historia<\/em>\u00a0tar upp personer och h\u00e4ndelser som haft stor p\u00e5verkan p\u00e5 sponsringens utveckling och framv\u00e4xt.<\/p>\n

2. Teori<\/strong><\/h3>\n

Det andra omr\u00e5det tar upp sponsring ur ett teoretiskt perspektiv.<\/p>\n

Kapitel 4: Varum\u00e4rket<\/em>\u00a0\u00e4r ett av de mest centrala kapitlen i boken. H\u00e4r g\u00e5r vi bland annat igenom hur du bygger ett starkt idrottsvarum\u00e4rke.<\/p>\n

I\u00a0kapitel 5: M\u00e5lgruppen<\/em>\u00a0beskriver vi hur du som r\u00e4ttighet blir nyckeln som l\u00e5ser upp d\u00f6rren mellan sponsor och m\u00e5lgrupp.<\/p>\n

I det tredje och sista teorikapitlet,\u00a0kapitel 6: Motiven<\/em>, s\u00e4tter vi fingret p\u00e5 sponsorernas olika syften och m\u00e5l med sponsring.<\/p>\n

3. Handboken<\/strong><\/h3>\n

Det tredje omr\u00e5det \u00e4r som en handbok med \u00e5tta olika delar.<\/p>\n

I\u00a0kapitel 7: F\u00f6rarbetet<\/em>, g\u00e5r vi igenom de f\u00f6rv\u00e4ntningar och f\u00f6ruts\u00e4ttningar som p\u00e5verkar en r\u00e4ttighets sponsorarbete.<\/p>\n

D\u00e4refter kommer\u00a0kapitel 8: Skapa erbjudandet<\/em>,\u00a0kapitel 9: Forma erbjudandet<\/em>\u00a0och\u00a0kapitel 10: Priss\u00e4tt erbjudandet<\/em>.<\/p>\n

Kapitel 11: F\u00f6rs\u00e4ljningsarbetet<\/em>\u00a0beskriver hur du tar erbjudandet till marknaden och g\u00f6r det \u201ck\u00f6pbart\u201d. I\u00a0kapitel 12: Avtal och juridik<\/em>\u00a0g\u00e5r vi d\u00e4refter igenom viktiga lagar och regler f\u00f6r sponsring.<\/p>\n

Hur sponsorn och r\u00e4ttigheten sedan aktiverar sponsorskapet tar vi upp i\u00a0kapitel 13: Aktivering<\/em>.<\/p>\n

Handboken avslutas med\u00a0kapitel 14: Utv\u00e4rdering<\/em>, d\u00e4r effekterna av sponsorskapet f\u00e5ngas upp.<\/p>\n

4. Nutid och framtid<\/strong><\/h3>\n

Bokens fj\u00e4rde och sista omr\u00e5de inneh\u00e5ller vad vi tycker \u00e4r dagens och framtidens sponsring.<\/p>\n

Kapitel 15: Samh\u00e4llsnytta<\/em>\u00a0handlar om hur idrottens samh\u00e4llsengagemang skapar b\u00e5de positiva associationer och m\u00e4tbar nytta f\u00f6r samh\u00e4llet.<\/p>\n

Vi avslutar sedan boken med\u00a0kapitel 16: Reflektioner<\/em>, d\u00e4r\u00a0vi som f\u00f6rfattare<\/a>\u00a0tar upp det vi tycker har varit och \u00e4r mest intressant under skrivandets g\u00e5ng \u2013 och f\u00f6r sponsring som \u00e4mne.<\/p>\n","protected":false},"excerpt":{"rendered":"

I b\u00f6rjan av H\u00e5llbar sponsring finns en l\u00e4sguide, vilken \u00e4r vad du finner p\u00e5 den h\u00e4r sidan. L\u00e4sguiden hj\u00e4lper dig som l\u00e4sare att f\u00e5 en \u00f6verblick \u00f6ver bokens inneh\u00e5ll och uppbyggnad. Vi tror att det \u00e4r bra att redan tidigt i boken f\u00e5 veta vad som kommer mot slutet, f\u00f6r L\u00e4s mer<\/a><\/p>\n","protected":false},"author":1,"featured_media":3354,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oct_exclude_from_cache":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2103","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nL\u00e4sguide » H\u00e5llbar sponsring<\/title>\n<meta name=\"description\" content=\"I b\u00f6rjan av boken finns en l\u00e4sguide. 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